Blog

Georgia Owen

Get The Most Out Of Campaign Tracking

Campaign tracking for the legal services sector, especially will writers and probate practitioners, isn’t as straightforward as it would be for an eCommerce company. That said, just because your business isn’t providing a physical product, it doesn’t mean that campaign tracking has to be difficult. Here are a few pointers to get you started…  Identify your KPIs The very […]

Georgia Owen

The Benefits Of Networking For Will Writers

Whether you’re a sole practitioner or part of a larger will writing or estate planning company, you might not be aware of the real benefits that networking can have on your business. If you’ve attended topical events or conferences, you probably understand the basics of networking. However, it’s important to recognise that simply being present at an event does not mean that your time is being […]

Georgia Owen

How To Keep Your Documents Safe – Digital vs Paper

Keeping your important documents organised and secure will make it easier for you or your loved ones to access them when needed. First of all, give some thought as to which documents need to be stored securely. The simplest way to do this is to think in terms of how easy or difficult it would […]

Georgia Owen

Live and Let Die – What Would You Do?

Editor Assist provide topical news around the news and probate industry. For an example article to use in your content marketing download the full article below. Hitting our screens in 1973, Live and Let Die is remembered as one of the best loved Bond films, and boasted an all-star lineup. Alongside Jane Seymour as Solitaire, […]

Georgia Owen

The Video Marketing Age & Will Writers 

Do you want to see your income increase? Do you want more people to notice your Will Writing business? Research shows that video marketing is doing just that and is taking the internet by storm! Video now accounts for 69% of all consumer internet traffic, according to Cisco, and video on-demand traffic alone has trebled. More […]

Heather Cameron

How To Become a Thought Leader

Thought leadership is an extremely important attribute for any business to gain next level success within the conveyancing industry. Being a thought leader means driving innovation and new ideas, and is a valuable path for any professional. If you are a thought leader you are popular, well respected and connected within the conveyancing world. You […]

Georgia Owen

How To Optimise Online Content For Search Engines

Any business that has online presence in an effort to boost brand awareness and generate leads should know that content needs to be one of the key elements of their marketing strategy. Not all content is created equally though. It’s not just a case of getting a post a day on your website or sending […]

Heather Cameron

Email Marketing Tips

Email marketing is attractive for several reasons. It is relatively low-cost when compared to alternative communications such as Direct Mail or advertising as well as the benefit of analytics in regards to the engagement of its recipients. A monthly newsletter can be a fantastic way of engaging with your current clients, nurturing your brand with […]

Georgia Owen

Searching For A Will Writer – Key Search Terms

Many local will writers can tell you the busiest time of the year for enquiries, but how many prepare by actively marketing? We already know from research that people seek a local will writer, but we can delve deeper into the trends from search engine data. When looking at the search engine terms across the […]

Georgia Owen

Why Being LinkedIn Could Generate More Will Writing Business For You

As Facebook and Twitter are used more and more in all areas of business, the benefits of utilising social media are becoming increasingly recognised within the Will Writing and Probate professions. Although marketing in the online world is now a well-established tool, there is still one social network that has been somewhat underestimated in its […]